For Sale By Owner

You Are Selling
Yourself. Respect.

That is not sarcasm. I want to make sure you know what you are actually signing up for at every stage before you decide.

Biltmore·Desert Ridge·Arrowhead Ranch·Glendale·Bespoke Real Estate·Curated With Purpose·Built for Legacy·5.0 Rated·Biltmore·Desert Ridge·Arrowhead Ranch·Glendale·Bespoke Real Estate·Curated With Purpose·Built for Legacy·5.0 Rated·
Straight Talk First

Let Us Be Honest With Each Other

"If you can sell your home yourself and get full value, you should. I am not here to take a commission you do not need to pay."

That is my actual position. I am not going to call you twice a day or send you reports you did not ask for. What I will do is show you, clearly, once, without pressure, what the FSBO process actually looks like at every stage. Then the decision is completely yours.

The Real Picture

What FSBO Actually Looks Like

Selling It Yourself
Price it based on Zillow estimates
Post on Zillow, Craigslist, Facebook
Handle every showing yourself
Negotiate directly with buyers agents
Navigate contracts without legal backup
Absorb buyer agent commission anyway
Working With Me
Hyperlocal pricing audit, data-backed and honest
MLS, eXp Luxury network, targeted buyer outreach
All showings managed, feedback reported weekly
Negotiation from position, not emotion
Transaction coordinator and legal backup
Commission structured around your net outcome
The Bespoke Selling Experience

Experience First. Strategy Always.

Not a vague promise of great service. A documented process with deliverables at every phase. This is exactly what working with me looks like.

01
Strategic Foundation
Pre-Launch Prep

10 to 14 days of quiet introduction to motivated buyers before anything goes public. Demand built. Coming Soon positioning sparks curiosity while protecting your leverage.

02
Bespoke Storytelling
Intelligent Pricing

People do not fall in love with square footage. They fall in love with the life they see themselves living. A launch price to attract. A target price earned through momentum.

03
Market Launch
Buyer Experience

Released during peak-attention windows. MLS, social, direct agent outreach activated simultaneously. Inside: lighting, scent, flow curated for emotional pull.

04
Feedback Loop
Negotiation Strength

I negotiate for your net, not just to get a deal done. Strong outcomes are earned with clarity, precision, and advocacy.

C-Suite Communication Schedule
Monday

Weekend activity recap and buyer feedback from every showing

Wednesday

Market insights and any pricing or strategy adjustments

Friday

Weekend showing plan and buyer follow-up status report

Hear It Directly From Jason
Phase 01
Pre-Launch: Building Demand Before Day One
Phase 02
Pricing Strategy: What Actually Moves the Market
Phase 03
The Launch: Why Timing Changes Everything
Phase 04
Negotiation: I Negotiate for Your Net
Social Proof

Results Over Promises

I was committed to selling myself. Jason showed me the numbers side by side. The math made the decision for me. Best call I made.

Carla M.
FSBO to Listed  ·  Desert Ridge

He was the only agent who did not treat me like I was making a mistake. Respected the question and gave me real answers. That is why I hired him.

Marcus T.
FSBO Conversion  ·  Arrowhead Ranch

The side-by-side comparison, what I was doing versus what he would do, was one of the clearest things I have seen from any service professional.

The Okafor Family
Placeholder  ·  Replace with real review
Get Started

Request Your Free Property Audit

Not a pitch. A real analysis of your property. What the market says. What I would do differently. Personal response within 24 hours.

Property Audit Request

I review every request personally. You will hear back from me within 24 hours.

Jason J. Rice
Jason J. Rice
Real Estate Advisor
Rice Legacy Group  ·  eXp Luxury  ·  Licensed AZ & GA
↗ 602-632-3811 ↗ Jason.rice@exprealty.com Book a Call