Why Homes Don’t Sell — and How We Engineer Results
Most Listings Fail Because They’re Launched, Not Led
Selling a home — especially in today’s market — requires more than putting a sign in the yard and hoping the right buyer shows up.
It’s a strategic launch. And most agents skip the testing phase entirely.
Most listings price based on guesswork or comps. That’s reactive. What We Do: Before finalizing a price, we hold a private Broker Preview — a strategic market test to gather feedback from agents representing the buyers we want.
Think of it like how top brands test products before launch. We gather insights, refine positioning, and confirm we’re in the right lane — before we commit.
What We Do: Every listing is treated like a campaign — with cinematic visuals, emotional staging, and storytelling that aligns the home with the lifestyle buyers aspire to.
What We Do: We create layered exposure — through agent networks, digital strategy, private channels, and strategic social. No guessing. No hoping. Just traction.
What We Do: We lead — proactively, relentlessly, and with precision. You’ll always know where we are, what we’re learning, and how we’re adjusting for results.
I’m Jason Rice — a former filmmaker turned Real Estate Advisor, and the founder of Rice Legacy Group. My background in storytelling taught me one truth: every home has a narrative, and the way it’s presented determines who sees its value.
I help discerning homeowners and investors unlock the full potential of their property — not just to sell, but to build legacy through intentional strategy, world-class marketing, and presence-driven representation.
Clients choose me for my calm confidence, clear execution, and commitment to getting it right the first time. Whether you’re upsizing, relocating, or recalibrating after a failed listing, I bring a refined, highly personalized approach to help you move forward with clarity.
Real estate is not just a transaction — it’s a pivotal moment in your story. My role is to make sure it’s told with excellence.